Conceptual framework of organizational communication for strategic use in the front-end of innovation in technology-based companies
DOI:
https://doi.org/10.13037/ci.vol26.e20259841Keywords:
Innovation, Organizational Communication, Technology-based companiesAbstract
The article proposes a conceptual framework for organizational communication for strategic use in the front end of innovation. Using the Design Science Research (DSR) method, five categories were defined: structure, components, characteristics, roles of communication, and actor profiles, each with specific elements. The importance of these categories and elements was validated by experts in technology-based companies through an online questionnaire. As a result, a framework was presented that outlines the relationships between categories and elements, capable of aligning communication with innovation strategies.
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