Competence in communication and innovation culture in organizations: brief reflections

Abstract

Reflections on communication as a core competence of organizations for the promotion of innovation culture. It presumesthat the way the communication relates and assists in setting up an organization composes a strong inducing element in the innovation process in the organizational context. It is the recognition of communication as a core competence which deals with the hybridization of the communicative competence of the organization with the innovation culture. In order to do so, it is applied a theoretical research with exploratory and conceptual purposes.