Communication of public interest and cyber-activism: the virtual community sustainability actions The Garbage Map – Belém (PA) – Amazônia
DOI:
https://doi.org/10.13037/ci.vol18n37.4508Keywords:
Communication, . Ciber-activism, Sustainability, AmazôniaAbstract
This article describes aspects of public interest communication and cyber-activism in the sustainability actions of the virtual community “The Garbage Map”, Belém, (Pará) Amazon. The study was conducted in 2016, with exploratory and bibliographic research methodologies. The corpus consists of Fanpage testimonials and an interview conducted by the page administrator. The investigation showed actions of cyber-activism that mobilize the Belenense citizen on the issue of garbage. Partial results indicate that cyber-activism functions as a social mobilization strategy for environmental sustainability and citizenship.
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Copyright (c) 2017 Neusa Pressler, Vanda do Socorro Furtado Amin
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