PERCEPÇÃO PÚBLICA DA DENGUE EM 2024: analisando big data com social listening: analyzing big data with social listening

Alan César Belo Angeluci; Marcello Tenorio de Farias

doi:10.13037/ci.vol25.e20249660

Authors

Alan César Belo Angeluci University of Sao Paulo https://orcid.org/0000-0002-4093-0590
Marcello Tenorio de Farias University of Sao Paulo https://orcid.org/0000-0001-7453-9461

DOI:

https://doi.org/10.13037/ci.vol25.e20249660

Keywords:

social listening, big data, social media

Abstract

Dengue peaked in 2024, causing a significant epidemic in Brazil. This article uses big data analysis to understand public perception of dengue on social media platforms. Based on digital methods, the study employs social listening to identify patterns, sentiments, and discussions. It focuses on six topics: evolution of mentions, distribution by channel, gender, engagement, related terms, and sentiments. The results highlight trends, the most active channels, and political influence, providing valuable insights for policymakers and social media strategists.

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Author Biographies

Alan César Belo Angeluci, University of Sao Paulo

Productivity Scholarship Researcher (PQ-2) of CNPq. Assistant Professor at the School of Communications and Arts of the University of São Paulo (ECA/USP) and in the Graduate Programs in Information Science and Communication Sciences (PPGCI and PPGCOM ECA/USP). Leader of the Smart Media Users research group (smartmediausers.org). Conducted postdoctoral studies at ECA/USP and the University of Texas at Austin, United States. Holds a PhD from the Polytechnic School of USP, with a sandwich PhD period at the University of Brighton, England. Master’s and bachelor’s degrees from the Faculty of Architecture, Arts, Communication, and Design of São Paulo State University (UNESP). Main areas of teaching, research, and extension include Data Visualization, Digital Methods, Information and Communication Technologies (ICT), Digital Culture, and Human-Computer Interaction (HCI).

Marcello Tenorio de Farias, University of Sao Paulo

PhD candidate at the School of Communications and Arts at the University of São Paulo (USP). Master in Communication from the Municipal University of São Caetano do Sul (USCS), with a degree obtained in 2020. Also a specialist in Marketing and Communication Management from ECA - USP (2018). Holds a bachelor's degree in Advertising from Faculdade Oswaldo Cruz (2015) and an extension in Practice and Didactics in Higher Education from USP (2018). Instructor in subjects related to digital communication, marketing management, social media, strategic marketing, digital marketing, advertising creation, and art direction (Adobe package) in the Social Communication (Advertising, Public Relations, Journalism, RTV), Design, and Postgraduate courses at São Judas Tadeu University. Additionally, a full-time instructor in technical courses in communication and marketing at Centro Paula Souza (ETECs). Also teaches and lectures in free courses in Marketing, Digital Marketing, Communication, and Branding. Member of the Smart Media Users research group at the School of Communications and Arts at USP. Professional with over 10 years of generalist experience in marketing and digital communication in large companies and national and international communication agencies. Currently, also has a consultancy specializing in digital marketing and communication.

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