OS EFEITOS DOS DETERMINANTES DE LOCALIZAÇÃO DAS REGIÕES SUBNACIONAIS E CAIXA NO DESEMPENHO
DOI:
https://doi.org/10.13037/gr.vol40.e20248664Keywords:
região, determinantes de localização, caixa, desempenhoAbstract
The study of the effects of geographic diversification within the same country on the performance of firms is still incipient in the literature. The concepts of international business literature and economic geography are applied to the present research in the analysis of this relationship. The objective is to analyze the effect of determinants of location of subnational regions and cash on the performance of Brazilian companies listed on B3, according to the location of their subsidiaries. Multiple linear regressions were performed with data for the year 2020 to verify the relationship of the research object of analysis. The results show that the interaction between cash and market size of the city where the company's subsidiary is located is related to its financial performance. It was also found that the market size and the sustainable development of the company's headquarters are negatively and positively associated, respectively, with the operational performance of the companies in the sample.
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