Elecciones de alimentos sostenibles: percepción del consumidor e intención de compra
DOI:
https://doi.org/10.13037/gr.vol41.e20259364Palabras clave:
dietas sostenibles, comportamiento del consumidor, intención de compraResumen
Las opciones alimentarias sostenibles son un compromiso con el futuro del planeta. Este estudio aborda los desafíos globales del sistema alimentario, destacando la necesidad de enfoques sostenibles reconocidos por las Naciones Unidas. El análisis de la interacción entre intención de compra, percepción de sostenibilidad, atributos del producto, actitud sostenible y género se realizó mediante un análisis cuantitativo, inspirado en el estudio de Van Loo et al. (2017). La muestra, compuesta por 206 participantes, reveló interacciones significativas entre la intención de compra y los atributos del producto y la actitud sostenible, demostrando las mujeres una mayor propensión hacia la sostenibilidad. Este trabajo contribuye a la teoría al ampliar el estudio original en un contexto diverso. En la práctica, orienta a las empresas sobre estrategias de marketing, destacando la importancia de considerar los atributos del producto y una actitud sustentable para promover el consumo consciente, además de influir en las políticas públicas regulatorias y de información.
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Derechos de autor 1969 Carlos Eduardo Lourenço, Vanessa Martins dos Santos, Manuela Abad Dominguez (Autor)
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