CHARACTERIZATION WORK ABOUT MANAGEMENT PRACTICES OF TECHNOLOGY UPGRADE AND INNOVATION IN PRODUCTION AREA OF ORGANIZATIONS IN THE GRAPHIC INDUSTRY IN COLOMBIA

Authors

  • María Victoria Vásquez-Rodríguez Universidad Nacional de Colombia

DOI:

https://doi.org/10.13037/gr.vol35n105.5186

Keywords:

Characterization, Technological change, Graphic industry, Innovation, Management

Abstract

Based on a sample of organizations that are part of the graphic industry in Colombia, we collect information on how these companies interact with their environment and how entrepreneurs make decisions in order to face the challenges of technological upgrade and innovation. The guidelines of a qualitative research were followed as methodology. This characterization work intends to contribute to the identification of elements that could serve as input for the design of policies or initiatives in public or private organizations that support the sector. The present work highlights certain practices by the entrepreneurs included in the sample: partnering with organizations that promote technology-based innovation; implementing formal procedures to manage the technological upgrade and innovation; and supporting training programs for personnel in the subjects of management and innovation. It is concluded that promoting and strengthening alliances between members of the Industry and support entities should dynamize the sector to generate and implement improvement initiatives in competitiveness, productivity and innovation.

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Author Biography

María Victoria Vásquez-Rodríguez, Universidad Nacional de Colombia

Diseñadora Gráfica, Universidad Nacional de Colombia.

Magíster en Administración, Universidad Nacional de Colombia.

Tec. Prof. en gestión y procesos de preimpresión, SENA-Cenigraf.

Esp. Téc. Gestión de costos y elaboración de presupuestos industria de la comunicación gráfica, SENA-Cenigraf

Published

2019-07-04

How to Cite

Vásquez-Rodríguez, M. V. (2019). CHARACTERIZATION WORK ABOUT MANAGEMENT PRACTICES OF TECHNOLOGY UPGRADE AND INNOVATION IN PRODUCTION AREA OF ORGANIZATIONS IN THE GRAPHIC INDUSTRY IN COLOMBIA. Gestão & Regionalidade, 35(105). https://doi.org/10.13037/gr.vol35n105.5186

Issue

Section

Special Issue – Management and Innovation in Latin America