ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION AND DYNAMIC CAPABILITIES IN SMALL AND MEDIUM ENTERPRISES

Authors

DOI:

https://doi.org/10.13037/gr.vol35n105.5302

Keywords:

Dynamic capabilities, Entrepreneurial orientation, Market orientation, Performance

Abstract

Entrepreneurial capacities are key to understand performance of businesses, especially in dynamic contexts, where sustaining competitive advantages is complicated. From this common statement on the capacities literature, the objective of this paper is to evaluate the role of dynamic capacities, entrepreneurship orientation and market orientation, in the performance of small and medium enterprises operating in Latin American market. The approach is quantitative, with non-experimental transectional design, and descriptive exploratory scope. The method consists of a random sampling of 330 companies that answered a survey questionnaire. Data are analyzed using descriptive statistics and correlation of variables. Results indicate that the environment is not dynamic, according to entrepreneurs, and variables —dynamic capabilities, entrepreneurial orientation, market orientation and performance— are statistically related.

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Author Biographies

María del Pilar Pastor Pérez, Universidad Autónoma de San Luis Potosí

Professora da Faculdade de Contabilidade e Administração da  Universidad Autónoma de San Luis Potosí, Doutora em Economia pelo Institute of Organization and Management industry ( ORGMASZ-Polônia

Paola Isabel Rodríguez Gutiérrez, Universidad Autónoma de San Luis Potosí

Professora da Faculdade de Contabilidade e Administração da Universidad Autónoma de San Luis Potosí. Doutora em Contabilidade e Auditoria pela Universidad de de Cantabria .

Zandra Balbinot, Université du Québec à Montréal

Professora da Université du Québec à Montréal, Canadá.

Doutora em Gestão Internacional  pela École des Hautes , Montréal, Canadá

Published

2019-07-04

How to Cite

Pastor Pérez, M. del P., Rodríguez Gutiérrez, P. I., & Balbinot, Z. (2019). ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION AND DYNAMIC CAPABILITIES IN SMALL AND MEDIUM ENTERPRISES. Gestão & Regionalidade, 35(105). https://doi.org/10.13037/gr.vol35n105.5302

Issue

Section

Special Issue – Management and Innovation in Latin America