CODESTRUIÇÃO DE VALOR: definições, tendências e lacunas teóricas

Milton  Carlos Farina; Fátima Penha Leone

doi:10.13037/gr.vol40.e20248033

Authors

Milton Carlos Farina Universidade Municipal de São Caetano do Sul - SP - Brasil https://orcid.org/0000-0003-0551-8282
Fátima Penha Leone Universidade Municipal de São Caetano do Sul - USCS/Programa de Pós-Graduação em Administração - SP- Brasil https://orcid.org/0000-0002-5240-3974

DOI:

https://doi.org/10.13037/gr.vol40.e20248033

Keywords:

Value Codestruction, Dominant Services Logic, Interactive Value Formation, Sharing Economy, Showrooming

Abstract

Objective: The objective of this work is to analyze the main scientific productions on the value codestruction (VCD) and verify its evolution over time, presenting its trends and possible gaps, which can help future research.

Methodology: The development of the work was based on a literature review, with the aid of Bibliometrics, with collection in the Web of Science database.

Results: They point out that articles about VCD are still incipient. More recent works explore CDV in the shared economy environment, study the effect of showrooming on value destruction and how VCD arises, when analyzed from the perspective of service providers.

Practical Implications: The contribution given is a greater understanding of the topic and a direction for new studies that collaborate with researchers and managers to avoid a loss of value during the interaction processes in B2B, B2C or C2C relationships.

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Author Biographies

Milton Carlos Farina, Universidade Municipal de São Caetano do Sul - SP - Brasil

Professor do Programa de Pós-Graduação em Administração da Universidade Municipal de São Caetano do Sul (PPGA - USCS) e dos cursos de graduação da mesma Instituição. Linha de Pesquisa 3 - Redes Organizacionais e Inovação. Temas de interesse: clusters industriais e comerciais, redes de inovação, relacionamento em redes, gestão do conhecimento, cocriação de valor, descarte de resíduos eletrônicos, logística reversa, TI verde, princípios para o ensino sustentável, gestão sustentável, análise de redes sociais. Formação: Doutorado em Administração ? Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (2009) - FEA-USP . Mestrado em Administração de Empresas pela Fundação Getulio Vargas - SP (2002) - EAESP - FGV. Graduação em Matemática ? Instituto de Matemática e Estatística da Universidade de São Paulo (1974) - IME - USP.

Fátima Penha Leone, Universidade Municipal de São Caetano do Sul - USCS/Programa de Pós-Graduação em Administração - SP- Brasil

Doutoranda em Administração (início 2019/2), Mestra em Administração (2016), pós-graduada em Controladoria e Auditoria, Bacharel em Ciências Econômicas. Experiência profissional nas áreas administrativo-comercial e administrativo-financeiro. Docente do Centro Universitário Sumaré, ministrando aulas para os cursos de Administração, Gestão Financeira e Ciências Contábeis. Disciplinas: Economia, Matemática Financeira, Gestão de Custos e Preços, Gestão por Competências, Administração Contemporânea, Análise de Crédito e Cobrança, Plano de Negócios, Sistemas de Remuneração, Controladoria, Gestão de Investimentos, Planejamento Orçamentário. Orientadora de TCC I (Projeto) e TCC II para o curso de Administração.

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