Strange Uncivil: Mapping Patterns of Online Incivilities in the 2018 Brazilian Elections

Mapeo de patrones de incivilidad en línea en las elecciones brasileñas de 2018

Authors

DOI:

https://doi.org/10.13037/gr.vol39.e20238153

Keywords:

Uncivil. Facebook. Far right.

Abstract

The purpose of this article is to map and analyze patterns of incivility as a phenomenon unleashed on online social networks, on Facebook pages that expressed support for the right and far right in the 2018 elections, a context marked by polarization and aggressiveness in Brazil. We conducted a qualitative research on fifteen Facebook webpages in the State of Minas Gerais, and the empirical material was submitted to content analysis. The results point to the presence of strange uncivil in the dissemination and validation of incivility speeches online. The article contributes to the understanding of how social networks, specifically Facebook, can foster incivility discourses, bringing empirical knowledge about online incivility in the Brazilian political context of right and far right, stimulating reflections on uncivil practices, their specificities and its possible consequences in the organizational and social context, which also makes use of virtual space.

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Author Biographies

Leandro Borges Candido, Federal University of Uberlândia. Uberlândia. Minas Gerais. Brazil.

Master in Administration, in Administration field, from the Postgraduate Program in Administration at the Faculty of Management and Business at the Federal University of Uberlândia, Uberlândia, Minas Gerais State, Brazil..

 

CINTIA RODRIGUES DE OLIVEIRA, UNIVERSIDADE FEDERAL DE UBERLÂNDIA- Uberlândia - Minas Gerais - Brasil

PhD in Administration, Administration field. - EAESP - Fundação Getulio Vargas, São Paulo, São Paulo, Brazil.. Associate Professor at the School Business and Management at the Federal University of Uberlândia.

Uberlândia, Minas Gerais, Brazil.

Mayla Cristina Costa Maroni Saraiva, Universidade de Brasilia - Brasilia - DF - Brasil

PhD in Administration, Administration field. Program of Universidade Positivo - Curitiba, Paraná, Brazil.Associate professor of University of Brasilia. Brasilia, DF, Brazil.. Associate professor at the University of Brasilia.

Valdir Machado Valadão Júnior, UNIVERSIDADE FEDERAL DE UBERLÂNDIA- Uberlândia - Minas Gerais - Brasil

PhD in Production Engineering, Production Engineering field, from Program of Federal University of Santa Catarina, Florianopolis, Santa Catarina, Brazil. - Visiting professor at the School Business and Management at the Federal University of Uberlândia, Uberlândia, Minas Gerais, Brazil.

 

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Published

2024-01-15

How to Cite

Borges Candido, L., RODRIGUES DE OLIVEIRA, C., Cristina Costa Maroni Saraiva, M., & Machado Valadão Júnior, V. (2024). Strange Uncivil: Mapping Patterns of Online Incivilities in the 2018 Brazilian Elections: Mapeo de patrones de incivilidad en línea en las elecciones brasileñas de 2018. Gestão & Regionalidade, 39, e20238153. https://doi.org/10.13037/gr.vol39.e20238153

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Vol. 39 (2023): GESTÃO & REGIONALIDADE

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Articles

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Copyright (c) 2024 Leandro Borges Candido, CINTIA RODRIGUES DE OLIVEIRA, Mayla Cristina Costa Maroni Saraiva, Valdir Machado Valadão Júnior (Autor)

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