The city into the digital: the perception of Oporto

Resumo

This article discusses the importance of the increasing use of the new technologies for tourist purposes in the imagined construction of the places. In the context of a globalized world and with the increasing increase of the tourism sector, this has been the target of marketing strategies now very cataloged with the new technologies.

The new digital platforms and websites centered on Porto and its attractions act as a central element in the search for information and perception of the identity of the place to visit and appear as an element of competitiveness, giving the city a positive, inspiring and attractive image.

This study aimed to evaluate the information and sources of information that tourists use before the visit to Porto, illustrating how the technologies respond to the requests needed to visit the city and how visitors perceive after the end of the stay in the city. For this purpose, a questionnaire was applied to the tourists who visited the city during the month of January 2016, which concluded that the new digital platforms and websites contribute to a good image of the city and play an interesting role in the imagined formulation of the city of Oporto.