A TEORIA DA PRÁTICA EM ESTUDOS SOBRE CONSUMO: uma revisão pelo biblioshiny

Victor Galindo de Mello; Olga Maria Coutinho Pépece

doi:10.13037/gr.vol40.E20248233

Autores

Victor Galindo de Mello Univesidade Estadual do Paraná - Paraná - Brasil https://orcid.org/0000-0003-3458-9071
Olga Maria Coutinho Pépece Universidade Estadual de Maringá - Paraná - Brasil https://orcid.org/0000-0002-9155-9285

DOI:

https://doi.org/10.13037/gr.vol40.E20248233

Palavras-chave:

Teoria da Prática, Consumo, Biblioshiny

Resumo

A Teoria da Prática vem apresentando relevantes contribuições para a compreensão dos fenômenos de consumo. Por meio da análise dos elementos da prática (materiais, competências e significados), diferentes atividades humanas podem ser interpretadas. Entretanto, ainda se faz necessária uma atenção de quais temáticas podem ser desenvolvidas dentro da área de administração. O presente estudo tem como objetivo uma análise bibliométrica da temática da Teoria da Prática e Consumo dentro do campo de administração. Buscou-se realizar uma análise bibliométrica nas bases da Scopus e Web of Science. Adotou-se a ferramenta Biblioshiny para realizar as análises descritivas, de co-citação e clusterização temática. Quatro agrupamentos temáticos, sendo as práticas de consumo sustentável, práticas de consumo colaborativo, práticas de compras e práticas alimentares e green-marketing. Como temáticas promissoras para futuras pesquisas, encontram-se temas como práticas de compras e consumo alimentar. Novos direcionamentos de pesquisa podem ser empregados com base nos dados levantados.

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Biografia do Autor

Victor Galindo de Mello, Univesidade Estadual do Paraná - Paraná - Brasil

ORCID:0000-0003-3458-9071
Universidade Estadual do Paraná
Docente do Departamento de Administração da Universidade Estadual do Paraná.

Campo Mourão/Paraná/Brasil

victor.mello@ies.unespar.edu.br

Doutor em Administração pelo programa de pós-graduação da Universidade Estadual de Maringá, na linha de pesquisa Marketing e Cadeias Produtivas. Mestre e graduado em Administração pela Universidade Estadual de Maringá, realizando mobilidade acadêmica com o curso Administration Économique et Sociale - Université de Rennes II (2014 - França). Tenho experiência na área de Administração, com ênfase em Marketing, Inovação e Estratégia, atuando principalmente nos seguintes temas: Comportamento do Consumidor, Mobile Shopping, Canais de Vendas e Teoria da Prática.

Olga Maria Coutinho Pépece, Universidade Estadual de Maringá - Paraná - Brasil

ORCID: 0000-0002-9155-9285 Universidade Estadual de Maringá Professora Associada do Departamento de Administração e do Programa de Pós-graduação Doutorado e Mestrado em Administração da Universidade Estadual de Maringá. Maringá/Paraná/Brasil Pesquisadora nas áreas de Teorias de Cultura e Consumo, com especial interesse pelos temas Gift-giving, Consumo de Moda, Significados do Consumo, Consumo Ritualístico e Transformative Consumer Research. Professora Associada da Universidade Estadual de Maringá e do Programa de Pós-graduação em Administração Mestrado e Doutorado PPA-UEM. É membro do GIPEM - Grupo Interdisciplinar de Pesquisas e Estudos de Marketing e do G-COMO - Grupo de Estudos de Consumo de Moda. Possui Doutorado em Administração pela Universidade Federal do Paraná UFPR (2009) com a tese: Marcas como objeto de coleção: análise baseada nas motivações para colecionar e na Teoria de Cadeias Meios-Fim. Mestrado em Administração pela Universidade Federal do Paraná UFPR (2000) com a dissertação: O comportamento de presentear: uma análise exploratória; e Graduação em Administração pela Universidade Estadual de Londrina UEL (1997). Coordenadora do GT Consumo de Moda no Colóquio de Moda, Líder do Tema Comportamento do Consumidor no SEMEAD da USP e Líder do Tema Marketing e Sociedade na ANPAD.

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