PRÁTICAS DE ECOINOVAÇÃO COMO FATOR DE DESEMPENHO EMPRESARIAL
ANÁLISE DOS EMPREENDIMENTOS VINCULADOS AO PARQUE DE CIÊNCIA E TECNOLOGIA GUAMÁ
DOI:
https://doi.org/10.13037/gr.vol40.e20248511Palavras-chave:
Ecoinovação, Desempenho Operacional, Parque de inovação., Ecoinovação.Desempenho Operacional. Parque de inovação.Resumo
O objetivo dessa pesquisa foi analisar as práticas de ecoinovação realizadas pelas organizações localizadas no Parque de Ciência e Tecnologia Guamá, em Belém do Pará e sua relação com o desempenho. Os dados foram obtidos por meio de uma survey,o questionário foi aplicado de forma eletrônica, seus resultados foram analisados com análise fatorial e regressão os quais evidenciaram que as práticas realizadas são as criações de produtos recicláveis, redução no consumo de energia, água e treinamento ambiental. A análise da regressão múltipla mostra que entre os fatores, o que mais tem relação com o desempenho são treinamento ambiental e diminuição do consumo de materiais nocivos no processo de produção. Os resultados apontam que esta pesquisa se adiciona ao corpo teórico já existente sobre ecoinovação, identificando que o treinamento ambiental e diminuição de materiais nocivos no processo de produção são um fator relevante, que incentiva as práticas de ecoinovação e impacta em seu desempenho, seu diferencial reside em sua análise ser realizada no contexto de um território de gestão de inovações.
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