A VULNERABILIDADE NO BEM-ESTAR SOCIAL E NO CONSUMO FAMILIAR, APÓS A TRAGÉDIA DE BRUMADINHO/MG: Consumo e identidade social; Bem-estar social e qualidade de vida.: VULNERABILITY IN SOCIAL WELFARE AND HOUSEHOLD CONSUMPTION AFTER THE BRUMADINHO/MG TRAGEDY

Elaine Ribeiro De Oliveira; Nelsio Rodrigues Abreu; Rita de Cássia de Faria Pereira

doi:10.13037/gr.vol40.e20248519

Autores

Elaine Ribeiro De Oliveira Universidade Federal da Paraíba-UFPB - Brasil https://orcid.org/0000-0003-3556-4239
Nelsio Rodrigues Abreu UNIVERSIDADE FEDERAL DA PARAÍBA- UFPB - Paraíba - Brasil https://orcid.org/0000-0001-7024-5642
Rita de Cássia de Faria Pereira UNIVERSIDADE FEDERAL DA PARAÍBA- UFPB https://orcid.org/0000-0003-2434-4601

DOI:

https://doi.org/10.13037/gr.vol40.e20248519

Palavras-chave:

Vulnerabilidade. Bem-estar social. Consumo.

Resumo

Resumo

Este artigo tem como objetivo analisar a vulnerabilidade ao consumo e ao bem-estar social, diante da tragédia ocorrida em decorrência ao rompimento da Barragem B1, na Mina Córrego do Feijão, localizada no município de Brumadinho, Minas Gerais, onde várias vidas se escoaram no vale da lama. Optou-se para o estudo dessa pesquisa, o método qualitativo, tendo como estratégia de verificação da análise dos dados, os relatos de história de vida, pois abrange os interesses envolvidos na fase exploratória, bem como riqueza de informações absorvidas no envolvimento nas entrevistas com nove participantes. Para tanto, as principais dimensões detectadas no percurso deste trabalho foram: (a) o sofrimento e as perdas; (b) os meios de subsistências dos familiares; (c) o bem-estar das famílias e dos sobreviventes; (d) o papel do poder público; (e) ações da Vale do Rio Doce para com as famílias afetadas e para com a comunidade.

Palavras-chave: Vulnerabilidade. Bem-estar social. Consumo.

Abstract

This article aims to analyze the vulnerability to consumption and social well-being, in the face of the tragedy that occurred as a result of the rupture of the B1 Dam, in the Córrego do Feijão Mine, located in the municipality of Brumadinho, Minas Gerais, where several lives were drained in the mud valley. The qualitative method was chosen for the study of this research, having as a strategy to verify the data analysis, the life history reports, as it covers the interests involved in the exploratory phase, as well as a wealth of information absorbed in the involvement in the interviews with nine participants. Therefore, the main dimensions detected in the course of this work were: (a) suffering and losses; (b) family members' means of subsistence; (c) the well-being of families and survivors; (d) the role of public authorities; (e) actions by Vale do Rio Doce with the affected families and with the community.

Keywords: Vulnerability. Social welfare. Consumption.

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Biografia do Autor

Elaine Ribeiro De Oliveira, Universidade Federal da Paraíba-UFPB - Brasil

Pós-Doutorado em Administração na UFPB (2018-2019), Doutora em administração pela PUC/SP (2017) e Mestre em Administração pela PUC/SP (2011). Mestre em administração - gestão em negócios pela UNIVERSIDADE VALE DO RIO VERDE (2001). Especialização em Gerência Financeira- UNINCOR (1995), Graduação em ciências Contábeis pela UNIVERSIDADE VALE DO RIO VERDE (1994), Graduação em administração pela UNIVERSIDADE VALE DO RIO VERDE (1991) . Atualmente é docente convidada para pós- lato sensu do Centro Universitário de Rio Preto. Tem experiência como docente na área da Administração e coordenação também. Foi editora gerente da Revista Administração em Diálogo (RAD) PUC/SP (2013/2016). Avaliadora do INEP/MEC e do CEE/MG. Interesse em pesquisas nas áreas : Marketing; Comportamento do consumidor; Brand , Cultura de Consumo e Transformative Consumer Research (TCR).

Nelsio Rodrigues Abreu, UNIVERSIDADE FEDERAL DA PARAÍBA- UFPB - Paraíba - Brasil

Possui Doutorado em Administração pela Universidade Federal de Lavras - UFLA, Mestrado em Administração pela Universidade Federal de Alagoas - UFAL e Graduação em Administração pela Universidade Federal de Viçosa - UFV. Atualmente é Professor Associado IV da Universidade Federal de Paraíba/UFPB, lecionando no Curso de Administração do Departamento de Administração/DA e no Programa de Pós-Graduação em Administração - PPGA/UFPB. É líder do Tema 09 - Marketing e Sociedade, da área de Marketing (EMA e EnANPAD) da ANPAD (Associação Nacional de Pós Graduação e Pesquisa em Administração) - 2018-2021. É líder também do Tema 1 - Consumo, Materialismo, Cultura e Sociedade da área de Marketing do SemeAd 2018-2021. É Líder do Grupo de Pesquisa Consumo e Cibercultura - GPCiber. Avaliador ad hoc INEP/MEC. Atuou como Coordenador do PPGA/UFPB (05/2016 - 04/2018). Professor em cursos de Pós-Graduação nas disciplinas: Marketing Gerencial, Marketing de Serviços e Marketing & Diversidade, Lógica dos Serviços, Fundamentos de Marketing, E-commerce, Empreendedorismo e Intra-empreendedorismo, Gestão de Organizações Públicas e Organização, Canais de Distribuição, Propaganda e Promoções, As Pessoas no Trabalho, Recrutamento e Seleção, Administração de Conflitos nas Organizações e Publicidade-Propaganda: Lançamentos e Desenvolvimento de Novos Produtos, e foi Coordenador de Extensão da Faculdade de Economia, Administração e Contabilidade/FEAC/UFAL, Coordenou do Curso de Especialização em EaD - Gestão em Saúde e o Curso de Especialização em Gestão da Organização Hospitalar. Tem experiência na área de Administração, atuando principalmente nos seguintes temas: Marketing, Marketing e Sociedade, Diversidade, Serviços (especialmente Service-Dominant Logic - LDS), Transformative Consumer Research (TCR) e Transformative Service Research (TSR).

Rita de Cássia de Faria Pereira, UNIVERSIDADE FEDERAL DA PARAÍBA- UFPB

Rita de Cássia de Faria Pereira holds a Ph.D. degree in Management (Marketing & Strategy) earned from Federal University of Rio Grande do Sul (UFRGS) and B.Sc. and M.Sc. degrees in Business Administration earned from Federal University of Paraíba (UFPB), Brazil. She was an assistant professor of Marketing at the Department of Management at Federal University of Santa Maria (UFSM) and an assistant professor of Marketing at the Department of Management at Pontifical Catholic University of Rio Grande do Sul (PUCRS). She currently works at UFPB as an associate professor of Marketing at the Department of Management, a faculty member of the Graduate School of Management (PPGA), and a faculty member of the Graduate School of Learning Organizations (MPGOA). At UFPB, she has been also head of the Department of Management and director of PPGA twice. She is chief researcher of the Marketing, Consumption & Society Research Group, and a member of the Information Technology & Society Research Group (GTIS) - both accredited by the Brazilian Research Council (CNPq). Her works appeared in 20+ peer-reviewed journals, such as RAUSP, RAC, RBGN, RPBG, REAd, Journal of Global IT Management, IT & People, Computers in Human Behavior, International Journal of Human Capital & IT Professionals, and International Journal of Software Engineering & Knowledge Engineering. Her current research interests include virtual social networks, relationship marketing, and marketing & society.

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