CHARACTERISTICS OF RURAL ENTREPRENEURS FROM ESPÍRITO SANTO

Abstract

This research aimed to identify which characteristics affect the perception of farmers from Espírito Santo, Brazil, on the point of view of what is innovative and differentiated rural entrepreneur. The literature review of study was based on entrepreneurship and rural entrepreneurship. The methods used were quantitative, descriptive and cross-sectional, using primary data. To analyze the data obtained from 163 farmers, multiple regression technique and descriptive statistics were used. It was noticed that “capixabas” rural entrepreneurs are men aged 40-45 years who work in the area of agriculture and gave start to their business through inheritance. The “capixaba” rural entrepreneur recognizes the importance of monitoring whether your enterprise is making a profit or loss, besides monitoring the prices of products and inputs and facing financial difficulties. It was noticed that some behaviors influence their perceptions of innovation, for example, separate the expenses of the company from the family and be an example for other producers.