UMA SISTEMÁTICA PARA CLASSIFICAÇÃO DE MODELOS DE NEGÓCIOS E ESTRATÉGIAS

Jaqueline Gomes; Marcelo Tsuguio Okano

doi:10.13037/gr.vol39.e20238072

Authors

Jaqueline Gomes UNIP Universida Paulista/ Programa de Pos-graduação em Engenharia de Produção https://orcid.org/0000-0001-5186-7403
Marcelo Tsuguio Okano UNIP Universida Paulista/ Programa de Pos-graduação em Engenharia de Produção https://orcid.org/0000-0003-1680-7821

DOI:

https://doi.org/10.13037/gr.vol39.e20238072

Keywords:

Canvas, Business Strategy, Productive Systems, Value

Abstract

The objective of this research is to expand the concept of relationships between business
models and business strategies, as well as to develop a classification table between the
overlapping relationships. The methodology used was a qualitative exploratory-descriptive
approach and the study of multiple cases was applied to identify similarities and dissimilarities
in business models and their strategies for constructing indicators. Among the results, it can be
highlighted that the unifications of the individual strategies of each pillar of the business model,
when grouped, represent the relationships between business models and business strategies of
different production systems.

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Author Biographies

Jaqueline Gomes, UNIP Universida Paulista/ Programa de Pos-graduação em Engenharia de Produção

UNIP Universida Paulista/ Programa de Pos-graduação em Engenharia de Produção. Rua Barcelar 1212, Sala 409, São Paulo, SP, Brasil

https://orcid.org/0000-0001-5186-7403

Doutoranda em Engenharia de Produção no PPGEP e Mestre Profissional em Gestão e Tecnologia em Sistemas Produtivos (CEETEPS)

Marcelo Tsuguio Okano, UNIP Universida Paulista/ Programa de Pos-graduação em Engenharia de Produção

UNIP Universida Paulista/ Programa de Pos-graduação em Engenharia de Produção. Rua Barcelar 1212, Sala 409, São Paulo, SP, Brasil

https://orcid.org/0000-0003-1680-7821

Professor e Pesquisador do Programa de Pos-graduação em Engenharia de Produção da Universidade Paulista.

Mestre em Adminisração (USCS), Doutor em Engenharia de Produção (UNIP) e Doutor em Administração (FGV) e pos-doutorado em Engenharia de Produção (FEG-UNESP).

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