A importância do território na caracterização dos negócios de impacto socioambiental em periferias

Filippe Barros; Guilherme Rocha Formicki; Renato Czarnotta

doi:10.13037/gr.vol40.e20249345

Authors

Filippe Barros FEA-USP -School of Economics, Business and Accounting- SP- Brazil https://orcid.org/0000-0002-3443-2405
Guilherme Rocha Formicki FAU-USP - School of Architecture and Urbanism - São Paulo - Brazil https://orcid.org/0000-0002-2611-7181
Renato Czarnotta FEA-USP -School of Economics, Business and Accounting- SP- Brazil https://orcid.org/0009-0000-4422-0484

DOI:

https://doi.org/10.13037/gr.vol40.e20249345

Keywords:

social entrepreneurship, urban peripheries, social enterprises

Abstract

Assuming that there is a lack of consensus in defining social enterprises and given the acknowledged heterogeneity of these ventures, this work aims to understand to what extent the characteristics of socio enterprises adhere to the context of low-income urban areas. By running a multiple case study with the companies Enjoy Alimentação Orgânica and Jaubra, it was possible to identify that, although the characteristics of social enterprises can provide entrepreneurs in low-income areas with greater legitimacy before different audiences, these characteristics are poorly adherent to the context of popular territories. This article contributes to the debate about bringing up the need for consensual definitions, which may foster future models that apply to different realities. In a managerial context, it is proposed that, if acknowledged as social enterprises, these businesses may have their legitimacy reinforced and, consequently, their outcomes and the local ecosystem in low-income areas will be fostered.

Downloads

Download data is not yet available.

Author Biographies

Filippe Barros, FEA-USP -School of Economics, Business and Accounting- SP- Brazil

PhD Candidate in Administration at FEA-USP (São Paulo / SP); Master in Administration from FEA-USP (São Paulo / SP); Specialist in Strategic Administration from FIA (São Paulo / SP); Bachelor's degree in Social Communication focused on advertising from ESPM (São Paulo / SP).

Guilherme Rocha Formicki, FAU-USP - School of Architecture and Urbanism - São Paulo - Brazil

PhD Candidate in Urban and Regional Planning at FAU-USP (São Paulo / SP); Master in Urban Planning from Columbia University - Graduate School of Architecture, Planning and Preservation (New York / NY); Bachelor's degree in Architecture and Urbanism from FAU-USP (São Paulo / SP).

Renato Czarnotta, FEA-USP -School of Economics, Business and Accounting- SP- Brazil

PhD Candidate in Organizational Economics at FEA-USP (São Pulo/SP); Master of Science from the Administration department at FEA-USP (São Paulo/SP); Bachelor's degree in Economic Sciences from Universidade Presbiteriana Mackenzie (São Paulo/SP).

References

Alter, K. (2007) Social Enterprise Typology. Virtue Ventures LLC, 1–31. http://rinovations.edublogs.org/files/2008/07/setypology.pdf.

Antunes, R. (2018). O privilégio da servidão: O novo proletariado de serviços na era digital. São Paulo: Boitempo Editorial, 2018.

Arena, M.; Azzone, G. & Bengo, I. (2015). Performance Measurement for Social Enterprises. Voluntas, 26(2), 649–672; DOI: https://doi.org/10.1007/s11266-013-9436-8

Austin, J.; Stevenson, H. & Wei-Skillern, J. (2006) Social and Commercial Entrepreneurship: Same, Different, or Both? Entrepreneurship Theory and Practice, 30(1), 1–22, Jan. DOI: https://doi.org/10.1111/j.1540-6520.2006.00107.x

Bagnoli, L. & Megali, C. (2011). Measuring performance in social enterprises. Nonprofit and Voluntary Sector Quarterly, 40(1), 149–165. DOI: https://doi.org/10.1177/0899764009351111

Barki, E. (2015) Negócios de impacto: tendência ou modismo? GV-Executivo, 14(1), 14. DOI: https://doi.org/10.12660/gvexec.v14n1.2015.49183

Barki, E.; de Campos, J. G. F.; Lenz, A. K.; Kimmitt, J.; Stephan, U.; Naigeborin, V. (2020a). Support for social entrepreneurs from disadvantaged areas navigating crisis: Insights from Brazil. Journal of Business Venturing Insights, 14, 1-9. DOI: https://doi.org/10.1016/j.jbvi.2020.e00205

Barki, E.; Rodrigues, J. & Comini, G. M. (2020b). Negócios de Impacto: Um Conceito em Construção. Revista de Empreendedorismo e Gestão de Pequenas Empresas, 9(4), 477. DOI: https://doi.org/10.14211/regepe.v9i4.1980

Barki, E., Salusse, M. A. Y., de Campos, J. G., Rocha, T. N., & Stephan, U. (2023). In Search of Inclusive Social Entrepreneurship. Stanford Social Innovation Review. https://ssir.org/articles/entry/in_search_of_inclusive_social_entrepreneurship.

Barraket, J. & Yousefpour, N. (2013) Evaluation and Social Impact Measurement Amongst Small to Medium Social Enterprises: Process, Purpose and Value. Australian Journal of Public Administration, 72(4), 447–458. DOI: https://doi.org/10.1111/1467-8500.12042

Battilana, J. & Dorado, S. (2010). Building sustainable hybrid organizations: The case of commercial microfinance organizations. Academy of Management Journal, 53(6), 1419–1440. DOI: https://doi.org/10.5465/amj.2010.57318391

Bazanini, R., Da Silva, J. R., & Biffi, M. A. (2020). Empreendedorismo Social em Redes Interorganizacionais: o Fluxo Mimétrico como Absorção Adaptativa na Formação de Competências para o Empoderamento Social. Gestão & Regionalidade, 36(109). DOI: https://doi.org/10.13037/gr.vol36n109.6632

Bocken, N. M. P.; Fil, A. & Prabhu, J. (2016). Scaling up social businesses in developing markets. Journal of Cleaner Production, 139, 295–308. DOI: https://doi.org/10.1016/j.jclepro.2016.08.045

Comini, G. M. (2016). Negócios sociais e inovação social: um retrato de experiências brasileiras (Tese de Livre-Docência em Administração).

Comini, G. M.; Barki, E. & Aguiar, L. (2012). A three-pronged approach to social business: a Brazilian multi-case analysis. Revista de Administração (São Paulo), 47 (3), 385-397. DOI: https://doi.org/10.5700/rausp1045

D’Andrea, T. (2020). Contribuições para a definição dos conceitos periferia e sujeitas e sujeitos periféricos. Novos estudos CEBRAP. São Paulo, 39(1), 19-36, jan-abr. DOI: https://doi.org/10.25091/S01013300202000010005

Defourny, J. & Nyssens, M. (2017). Fundamentals for an International Typology of Social Enterprise Models. Voluntas, 28 (6), 2469–2497. DOI: https://doi.org/10.1007/s11266-017-9884-7

Eisenhardt, K. M. (1989). Building Theories From Case Study Research. Academy of Management Review. v. 14, n.4, pp. 532- 550, 1989. DOI: https://doi.org/10.5465/amr.1989.4308385

______, K. M. (2021). What is the Eisenhardt Method, really? Strategic Organization, 19(1), 147-160. DOI: https://doi.org/10.1177/1476127020982866

Fischer, R. M. Desafio da colaboração: práticas de responsabilidade social entre empresa e terceiro setor. São Paulo: Editora Gente, 2002.

______. (2014). Negocios Sociais. In Dicionário para a Formação em Gestão Social (pp. 125–127).

Goia, D. A.; Korley, K. G. & Hamilton, A. L. (2012). Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology. Organizational Research Methods, 16(1), 15-31. DOI: https://doi.org/10.1177/1094428112452151

Godoy, A. S. (1995). Pesquisa Qualitativa – tipos fundamentais. Revista de Administração de Empresas, 35(3), mai/jun, 20-29. DOI: https://doi.org/10.1590/S0034-75901995000300004

Gonçalves, C. P.; Carrara, K. & Schmittel, R. M. (2016). The Phenomenon of Social Enterprises: Are We Keeping Watch on This Cultural Practice? Voluntas, 27(4), 1585–1610. DOI: https://doi.org/10.1007/s11266-015-9624-9

Goyal, S.; Bruno, S. & Kapoor, A. (2014). Understanding the Key Characteristics of an Embedded Business Model for the Base of the Pyramid. Markets, Economics and Sociology, 7(4), 26-40. DOI: https://doi.org/10.14254/2071-789X.2014/7-4/2

Halme, M.; Lideman, S. & Linna, P. (2012). Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations. Journal of Management Studies, 49(4), 743–784. DOI: https://doi.org/10.1111/j.1467-6486.2012.01045.x

ICE & Pipe Social (2019). O que são negócios de impacto: características que definem empreendimentos como negócios de impacto. Instituto de Cidadania Empresarial - ICE, 56. https://aliancapeloimpacto.org.br/wp-content/uploads/2020/03/ice-estudo-negocios-de-impacto-2019-web.pdf.

Kowarick, L. (1980). A espoliação urbana. Rio de Janeiro: Paz e Terra.

Lyra, E. (2018) Da favela para o mundo: Não importa de onde você vem, mas para onde você vai. São Paulo: Buzz Editora.

Maricato, E. (2015). Para entender a crise urbana. São Paulo: Editora Expressão Popular, 2015.

______ (2020). “O Coronavírus e um plano de emergência para as cidades. In Borges, A. & Marques, L. (orgs.). Coronavírus e as cidades no Brasil: reflexões durante a pandemia. Rio de Janeiro: Outras Letras.

Meirelles, R. & Athayde, C. (2014). Um país chamado favela: A maior pesquisa já feita sobre a favela brasileira. São Paulo: Editora Gente.

Martin, R. & Osberg, S. (2007). Social Entrepreneurship: The Case for Definition. Stanford Social Innovation Review, 29-39, 2007.

Martins, G. A. & Teóphilo, C. R. (2007). Metodologia da Investigação Científica para Ciências Sociais Aplicadas – São Paulo: Atlas.

Mautner, Y. (1999). “A periferia como fronteira de expansão do capital”. In: Deák, C. & Schiffer, S. R. O processo de urbanização no Brasil. São Paulo: Edusp.

Neves, J. N. dos R., & Davel, E. P. B. (2021). A Territorialidade do Empreendedorismo: Perspectivas e Desafios para o Empreendedorismo Cultural. Gestão & Regionalidade, 37(112). DOI: https://doi.org/10.13037/gr.vol37n112.6941

Oliveira, E. M. (2004). Empreendedorismo social no Brasil: atual configuração, perspectivas e desafios – notas introdutórias. Rev. FAE, Curitiba, 7(2), 9-18, jul./dez.

Ormistron, J. (2019). Blending practice worlds: Impact assessment as a transdisciplinary practice. Business Ethics, 28(4), 423–440. DOI: https://doi.org/10.1111/beer.12230

Prahalad, C. K. & Hart, S. L. (2002). “The Fortune at the Bottom of the Pyramid.” Strategy + Business, 1 (26).

Santos, F.; Pache, A. C. & Birkholz, C. (2015). Making hybrids work: Aligning business models and organizational design for social enterprises. California Management Review, 57(3), 36–58. DOI: https://doi.org/10.1525/cmr.2015.57.3.36

Singer, P. (2002). Introdução à economia solidária. São Paulo: Fundação Perseu Abramo.

Smith, W. K.; Gonin, M. & Besharov, M. L. (2013). Managing Social-Business Tensions: A Review and Research Agenda for Social Enterprise. Business Ethics Quarterly, 23(3), 407–442. DOI: https://doi.org/10.5840/beq201323327

Villaça, F. (2001). Espaço intra-urbano no Brasil. São Paulo, Studio Nobel.

Wilson, F. & Post, J. E. (2013). Business models for people, planet (& profits): Exploring the phenomena of social business, a market-based approach to social value creation. Small Business Economics, 40(3), 715–737. DOI: https://doi.org/10.1007/s11187-011-9401-0

Yunus, M. (2008). Creating a world without poverty: social business and the future of capitalism. Global Urban Development, 4(2), Nov.

Yunus, M.; Moingeon, B. & Lehmann-Ortega, L. (2010). Building social business models: Lessons from the grameen experience. Long Range Planning, 43(2–3), 308–325. DOI: https://doi.org/10.1016/j.lrp.2009.12.005