Analysis of construction of meaning in digital networks: the politics of differences in the case of Rede Ninja de Opinião

Abstract

This paper analyzes a specific case within a research project that investigates the production and circulation of journalistic contents by Brazilian media collectives since August 2015. Mapping of the collective indicates that issues of gender, race and sexuality are highlighted in some of the groups analyzed. Since March 2017, the collective Mídia Ninja has been constructing the Rede Ninja de Opinião. Here, we analyze the formation of this network through the method of analysis of construction of meaning in digital networks by using three columns published on the site and the fanpage of the collective on Facebook in order to identify the meanings triggered and show how the collective stimulated the production of meaning through digital networks.